Optimising the cancellation flow for your SaaS is essential because it can significantly impact customer retention and overall customer satisfaction.
Instead of starting from scratch, get a head start and build your marketing funnel by looking at proven funnels from your competitors.
Directly call out the competitors you are replacing. Tell users what your SaaS replaces in their (outdated) tech stack. Compare the value/price and differentiate your brand from theirs.
Focus on what the customer really wants - which is a solution to their problem.
Create tools relevant to your business that are designed to help and bring value to users whilst also being a strong mechanism for top-of-funnel growth.
Create individual landing pages/blog posts for every possible use case of your SaaS.
Offer basic version of your SaaS for free, while additional features or capabilities are offered at a premium price.
