Here's the problem with the classic content strategy: it's focused on your target audience, which is essential, but what if your target customer isn't someone who can help grow your SEO ranking?
Many SaaS businesses focus heavily on acquisition, putting tons of effort into PPC, SEO, and other growth hacks. But what’s the point of filling up your bucket if you can’t keep the water in?
Most SaaS companies use their email lists for onboarding sequences or, at best, sending out the occasional discount offer. But that's like owning a Ferrari and only driving it to the corner store.
You've got a killer SaaS product. Your features are on point, and your user interface is sleek. But the Stripe notifications aren’t coming through. Why? Maybe because your offer isn't as irresistible as it could be.
Just four templates generate a staggering 90% of Exploding Topic’s traffic. Here's how you can create high-performing content templates for your business.
Create irresistible lead magnets that don’t just capture emails but build a pipeline of customers eager for what your software delivers.
Neuromarketing is the technique of hacking into the minds of consumers to influence their purchasing decisions.
Make a lasting positive impression on new users & convert them to paying customers. Optimise your onboarding process with the best free guide.
Optimising the cancellation flow for your SaaS is essential because it can significantly impact customer retention and overall customer satisfaction.
Instead of starting from scratch, get a head start and build your marketing funnel by looking at proven funnels from your competitors.
Directly call out the competitors you are replacing. Tell users what your SaaS replaces in their (outdated) tech stack. Compare the value/price and differentiate your brand from theirs.
Focus on what the customer really wants - which is a solution to their problem.
