- Bootstrapped Growth
- Posts
- Call Out The Competition
Call Out The Competition
Directly call out the competitors you are replacing. Tell users what your SaaS replaces in their (outdated) tech stack. Compare the value/price and differentiate your brand from theirs.
💡 Overview
Directly call out the competitors you are replacing. Tell potential users what your SaaS replaces in their (outdated) tech stack. Compare the value/price and differentiate your brand from theirs.
As in any business, you need to determine your USPs (unique selling points) and then clearly communicate the advantages of your SaaS over your competitors.
The USP shouldn’t just be “you’re cheaper” - in fact, if you position SaaS correctly you can charge more - like Adobe Creative Cloud, there are plenty of free or cheaper alternatives but because they’re positioned as the leader in the market they are the go-to in loads of the creative categories.
This links back to last week’s newsletter on promoting the outcome:
⭐️ Examples
This is what Notion have done in the past when they were still relative newcomers:
You can also do this in comparison pricing tables:
You can also create “vs” landing pages like Convertkit:
Beehiiv (an email newsletter platform) has a great earnings comparison tool comparing what you can earn by offering premium subscriptions with their platform vs Substack:
📝 Things to note
Create “vs” and “alternative to” landing pages
ConvertKit implemented this strategy (see example) to build trust with bottom-of-funnel prospects and communicate how they're different to their competitors.
They made high-quality landing pages for all their main competitors and included this comparison category in the footer of their website.
They outline why their users love them in a number of points and for each point they compare how they do it better than their competitor. They then showcase a relevant user review and finally have an enticing call to action.
These can be massive for your SEO - here’s a deeper guide on how to do it effectively and here’s how this strategy has worked for brand new websites.
Leverage Customer Testimonials
Use success stories and testimonials from customers who have made the switch. This not only validates your claims but also humanizes your brand, fostering trust among potential users.
Highlight Your Advantages
Outline your SaaS advantages over your competitor’s software. Discussing these benefits will resonate with businesses struggling with their systems and looking to improve their operations.
Identify What You Replace
Pinpoint the outdated tech stack elements you replace. Be explicit. This transparency helps your potential customers identify their needs and recognize how your solution fits in.
📚 Resources
|
How do you rate this week's content? |