Directly call out the competitors you are replacing. Tell users what your SaaS replaces in their (outdated) tech stack. Compare the value/price and differentiate your brand from theirs.
Focus on what the customer really wants - which is a solution to their problem.
Create tools relevant to your business that are designed to help and bring value to users whilst also being a strong mechanism for top-of-funnel growth.
Create individual landing pages/blog posts for every possible use case of your SaaS.
Offer basic version of your SaaS for free, while additional features or capabilities are offered at a premium price.
