The Home Page Test That Doubles Conversions

Hey there!

Welcome to another week of Bootstrapped Growth.

Today, I’m going to share:

• 🚀 1 Growth Strategy

• 🛠 2 Useful Resources

• 🎓 3 Marketing Examples

Let’s jump in!

🚀 1 Growth Strategy

Reduce Barriers to Start Using The Product

Rows.com changed its homepage from a standard landing page to just its product. Users could get started straight away without clicking anything, signing in or creating an account.

This reduces the barrier to entry and allows users to get started straight away.

Why It Works:

• Makes it easy for the customer to see the value.

• They’re more likely to create an account.

• Especially when it’s a freemium product. They don’t need to pay for anything upfront.

Examples:

• Canva are known for making it super easy to get started with their design software. You don’t need to log in until the very end when you want to download, save or use premium features.

• Code Sandbox make their product just 1 click away before you can start using it. No need to sign in or create an account.

• Remove.bg and similar online tools let you use their product straight away. You only pay when you exceed your limit or if you want to download in a higher quality.

🛠 2 Useful Resources

• Do things that don’t scale. Here’s a lit of 100 things that don’t scale but build traction - Read here (source: Frank Lee)

• The best creatives to use for Meta ads in 2024 - watch here

🎓 3 Marketing Examples

Example #1 - Show the Value:

Send recap emails that show the value users are getting from using your product.

For example, Grammarly sends weekly/monthly emails to give you a detailed view of your usage:

Example #2 - Do Things That Don’t Scale But Have Impact

Have users verify their accounts using a social account (for example Twitter). Then have the CEO reach out personally in their DMs.

This is something Beehiiv did to great effect in the early days.

Do things that don’t scale.

Example #3 - Tease Premium Features

LinkedIn:

Canva:

Every time you use Canva, they show you the features you could be using. When you try to use a ‘premium feature’, they prompt you to upgrade.

🗞️ Recommendations

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