- Bootstrapped Growth
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- How to Use Twitter & LinkedIn for Lead Generation
How to Use Twitter & LinkedIn for Lead Generation
Generate leads with Twitter & LinkedIn. Here's how.
Hey,
Welcome to another week of Bootstrapped Growth.
Today I’m going to share:
Let’s jump in!
🚀 1 Growth Strategy
Actionable Guide for Using Twitter and LinkedIn for Lead Generation
Twitter (Now X)
Use the PESTO Content Pillars:
Personal: Share stories about your life and experiences. This builds a personal connection with your audience.
Expertise: Post-how-tos, insights, and valuable information to establish authority in your niche.
Social Proof: Share case studies, client successes, and testimonials to build credibility.
Trending: Write about current events and trending topics to gain organic reach.
Opinions: Share honest opinions to engage your audience and spark discussions.
Post Daily:
Aim for 2-3 posts per day.
Engage with followers and reply to comments.
Network Effectively:
Join engagement groups and communities.
Connect with big accounts, engage with their content, and join Twitter Spaces.
Mention and DM larger accounts to get noticed.
Focus on Replies:
Reply to tweets from big accounts (100K-300K followers) to gain visibility.
Make your replies insightful, and entertaining, or ask engaging questions.
Use Twitter Spaces:
Join live audio rooms to engage directly with big accounts.
Build trust and visibility by speaking in these spaces.
Diversify Your Content:
Use text posts, threads, long-form posts, images, videos, and voice recordings.
Repurpose content from other platforms (TikTok, Reels, YouTube Shorts) for Twitter.
Leverage Video Content:
Post videos to take advantage of Twitter’s immersive video consumption.
Use multimedia content to enhance engagement.
Grow from 0 to 1,000 Followers:
Consistently post and engage with others.
Network with peers and join engagement pods.
Provide unique and valuable content to stand out.
Optimize Your Profile:
Pin social proof to your profile.
Use a professional headshot, a clear bio, and highlight your achievements.
Optimize Your Profile:
Use a professional photo and cover image.
Write a clear headline and a concise summary.
Highlight your accomplishments.
Post Thought Leadership Content:
Share articles, posts, and updates that showcase your expertise.
Engage with your audience by asking questions and seeking opinions.
Engage and Network:
Proactively connect with potential clients, peers, and industry leaders. Personalize connection requests.
Actively comment on and share others’ posts to increase visibility.
Join and participate in LinkedIn groups relevant to your industry.
Leverage LinkedIn InMail:
Reach out to potential clients with personalized messages.
Use LinkedIn Ads:
Target your ideal audience with sponsored content and ads.
Regularly Publish Content:
Publish articles and posts that provide value to your audience and position you as a thought leader.
🛠 2 Useful Resources
Directory of tools, courses and growth hacks for Solopreneurs - Access Here
Tools and frameworks to help you solve problems, make decisions and understand systems - Access Here
⭐️ 3 Marketing Examples
Example #1 - Share Insights From Your Data:
Companies that collect user or customer data can use that to create reports for their industry, creative ads or blog/video content.
Use this content to build valuable backlinks, gain more exposure for ad campaigns and/or share it with your customers.
Examples:
Example #2 - Gifs on Hover:
Add more depth and information to your pricing pages without creating clutter by adding gifs that appear when hovering over featured items.
For example, Blackmagic do this on their pricing page.
Example #3 - Ditch the Comma:
According to this research, including commas in your pricing can make them look more expensive.
So instead of £2,999, use £2999.
Other growth & marketing hacks