🌀 Ready to spin your social content differently?

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Social media is flooded with varying quality ranging from AI slop to overly polished corporate content. Ultimately, brands that feel authentic see the best engagement levels and organic reach. Today, let’s dive into 3 lesser-known examples of social media success.

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 3 Types Of Creative Social Media Posts

1) Grant true ‘behind-the-scenes’ access

Hiut Denim (Welsh jeans brand) uses Instagram Stories to showcase experienced sewers crafting each pair of jeans by hand. Their ‘behind-the-seams’ content led to 156% increase in direct website traffic. They keep branding consistent with their product where each pair of jeans is tagged with the maker’s name.

They also post weekly updates on production. This cultivates transparency for their premium customers.

Takeaway ➡️ Showcase your craft and people. Consumers are willing to pay premiums for stories and authenticity.

2) Harness the power of authenticity using real-life user data

Oura Ring (health wearable) uses real user data visualizations instead of simple product shots in their Instagram posts. Their posts show customers’ actual sleep scores and recovery metrics. Users are encouraged to share their stories creating authentic testimonials that feel more like peer recommendations than ads. This type of data story-telling has been proven to drive 89% more saves than traditional product content.

Takeaway ➡️ Turn customer data into shareable social proof.

3) ‘Challenge’ your users & create organic shareable content

Vessi (waterproof shoes & apparel) created a ‘puddle hunters’ challenge on TikTok. Users film themselves putting Vessi’s waterproof shoes to creative tests of exposure to water. This campaign has generated 47 million views organically, turning customers into brand ambassadors. The strategy has reduced customer acquisition costs by 43%.

@twin.doctors.j

See why we rely on Vessi! #VessiPartner #PuddleHunters #gifted @Vessi

Takeaway ➡️ Create challenge-based content that demonstrates the benefits of your product naturally.

⭐️ Tips For Crafting Creative Social Media Posts

1. Define a clear voice & tone. Define your brand voice in 3 words. Consistency creates recognition by users. Strive to make your brand voice identifiable even without showing logos.

2. Craft a consistent visual identity. Similarly, ensure visual consistency. Stick to 3-5 brand colors for use across all platforms and develop repeatable content formats (e.g. carousel templates, video introductions).

3. Adopt a systematic content strategy. Follow the 80/20 rule with 80% value-driven content (education, entertainment, inspiration) and 20% promotional. Plan content themes monthly, execute weekly but ensure daily posts.

4. Always engage in your brand voice. Your comment section is content too that reinforces your identity. Wendy's is infamous for their snarky replies.

5. Continuously test! Test hooks, formats, and CTAs but keep voice and visuals consistent. Measure what works but ensure that all social media posts remain on-brand.

🛠 Useful Resources

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