🚀 10x Product Growth With Customer Feedback Loops

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Today, let’s break down product transformations made using customer feedback loops.

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 3 Best Examples of Feedback-Driven Changes

1) Embed In-Product Triggers At Key User Moments

Notion (workspace platform) monitored where users got stuck and prompted them with quick questions. They discovered that users struggled with database creation. This led to them creating their infamous live library of ‘templates’ that drove 4x user ‘activation’.

Takeaway ➡️ Track feature completion rates and common drop-off points using tools like Amplitude. Request for prompt feedback after specific product moments or actions.

2) Let Power Users Shape Your Product Roadmap

Buffer’s (social media management tool) public roadmap showcases high-demand features clearly. Allowing upvotes and comments helps bolster their user community naturally.

Takeaway ➡️ Make your product roadmap public for accountability and to create a sense of community. Give users a say in what gets built and then deliver fast.

3) Interview Churned Customers. Turn Feedback Into Content Flywheels

Loom’s regular customer feedback showed that first time users often abandoned recording after first attempts due to feelings of awkwardness. Through these regular interviews, they gained valuable insights that informed their product design. They quickly implemented "practice recording" features and added example videos. This resulted in a 64% increase in user activation.

These ongoing interviews with power users also proved to be an excellent source for customer case studies.

Takeaway ➡️ Systematically speak to churned customers and implement quick fixes weekly. User interviews are also the foundations of the best sales copy.

⭐️  How to Implement Your Feedback Loop

Start small:

1. Survey your last 20 customers. Use post-feature usage surveys, churn exit interviews, regular NPS surveys and conduct support ticket analysis for common issues.

2. Identify top 3 pain points. Group similar feedback and identify any frequent patterns.

3. Commit to ‘fixing’ at least one thing per week. Have weekly review meetings and measure the impact.

🛠 Useful Resources

No design skills? No problems. Make beautiful presentations quickly from a link, detailed prompt or a simple outline by trying Gamma for free.