🚀 Niche Down To Grow 5x Faster

How Growth Explodes Via Niching Down (Examples Included!)

May 13, 2025

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Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Today, we dive into how companies found exponential growth through focus versus casting a wide net.

Table of Contents

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🚀 3 Real-World Niching Wins

1) Solve One Pain Point Better Than Anyone

Hypefury (social media scheduling tool) first focused on helping creators grow on X versus being an all-in-one social scheduler. Instead of generic tools, they built X-specific features like auto-retweets and thread boosting. This created a strong customer base of loyal X-native users. Eventually, Hyperfury could branch out into other social media platforms.

Takeaway ➡️ Start by dominating one platform, user type, or use case. Solving niche pains versus general needs wins first. Broad can come later.

2) Speak The Language Of Your Audience

Jobber (software for home services) focuses on blue-collar service tradespeople (plumbers, landscapers, etc). Their UI, product, and marketing copy (‘get noticed’, ‘win jobs’, ‘work smarter’ & ‘boost profits’) is punchy and concise to target their audience that is always ‘on the go’.

Takeaway ➡️ Your product sells itself when it talks like your customers. Narrow your messaging so that it becomes magnetic.

3) Be Where Others Aren’t

Milk Road (crypto newsletter) was one of the first finance newsletters to focus only on crypto. It stood out against generic finance newsletters with its casual, meme-y tone when everyone else was factual and serious. They grew to 250k+ subscribers in less than a year before getting acquired.

Takeaway ➡️ Combine a niche tone or delivery style with a niche topic to have a memorable impact.

⭐️  How to Implement A Niching Process That Works

  1. Analyse Customers. List and interview your top 50 customers, find common patterns and identify the most profitable segments. Don’t pick a niche that’s too small, too competitive or hard to reach.

  2. Test markets. Revise niche-specific messaging (e.g. create specific landing pages) and run targeted ad campaigns. Measure conversion rates.

  3. Align your product/s. Remove generic features, revise messaging and build industry-specific tools.

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