👯‍♀️ Your Social Strategy Is Backwards (Flip It Like This)

3 Modern Social Media Marketing Tips That Actually Work

July 08, 2025

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Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Today, we're tackling how to go beyond conventional ‘broadcast’ models for social media: making content calendars, scheduling posts and hoping for engagement. Instead, get inspired by creative social medial strategy examples to transform your results.

Table of Contents

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🚀 3 Ways To Modernize Your Social Approach

1) Start With Community - Not Just Content

Buffer (social media scheduler) focused on establishing micro-communities first. Buffer created dedicated Slack groups for various user segments including marketers, solopreneuers and agencies. Actual conversations within these communities shaped their content strategy. This results in 3.4x higher engagement than their previous approach of blasting generic social posts. This approach has now evolved into a thriving community on Discord, fostering user loyalty.

Takeaway ➡️ Build the community first. Then create content that addresses users’ specific conversations and needs.

2) Don’t Just Cross-post - Focus On Platform-Native Behaviors

Ramp (expense management platform) flipped the approach of tired, uniform cross-posting strategies due to low engagement. They zoned in on native behaviors on each social platform. On LinkedIn, they shared specific ROI cases to match the metric-focused and commercial mindset of users. On Twitter, Ramp posted punchy takes on hot news and fintech trends. Ramp was able to increase platform-specific engagement by 287% while using less total content.

Takeaway ➡️ Quality and focus matters more than volume. Stop creating one piece of content to distribute everywhere. Begin with platform behaviors.

3) Prioritize Response Rate Over Posting Consistency

Loom (video messaging tool) doubled their overall engagement by focusing resources on increasing their response rate to comments. This was despite reducing posting frequency by 40%. By dedicating time to fostering conversations, Loom turned casual followers into brand advocates.

Takeaway ➡️ Measure response rate as your primary metric versus posting frequency.

⭐️ More Tips For Unconventional Social Media Strategies

  1. Build Anti-Personas

Forget standard audience personas. Consider who your content isn’t for. One can create more magnetic content with a sharper tone of voice.

  1. Invent Signature Content Formats

Go beyond grid-aesthetic monotony. Consider making recurring formats or content series with distinct style and tone. For example, ‘what if wednesdays’ with creative hypothetical use cases for your product.

  1. Gamify Interaction Versus Encouraging ‘Likes’

Incorporate fun ways to foster user engagement include hidden ‘easter eggs’ in carousels or videos, ‘choose your adventure’ stories with branching outcomes or even controversial polls to spark debate. Get creative so your audience become active participants versus passive scrollers.

🛠 Useful Resources

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