📈 3 Clever Hacks To Make Reddit Your Powerhouse

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

These days, it seems that just about every Google search will return a Reddit result on the first page. Reddit’s organic traffic has increased by 253.3% over the year to June 2024 according to SEMrush.

Today we learn how to tap into Reddit as a major traffic source.

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 Make Reddit Your Growth Engine

Why is Google favouring user-generated content from Reddit? You’re seeing real conversations from real people. This nails the ‘authenticity’ element that Google increasingly prioritizes. Let’s dive into some tactics for using Reddit for your business.

1) Make Unique, Non-promotional Content

Casper (mattress company) shares sleep tips and research in r/sleep and related subreddits. This boosts branding and credibility in Reddit. We cover how to mine keywords in Reddit in this previous edition so you can hyper-target subreddits.

Takeaway ➡️ Share unique content or curated lists that provide value to specific subreddits. Establish your brand as a trusted source.

2) Search For Competitors’ Brands Names With ‘Vs’ Or ‘Alternative’

Document pain points, feature requests and switch triggers from real-life discussions of competitors. For example, ‘Notion vs’ brings up 100+ real user comparisons.

Use for content ideation, creating landing pages that speak directly to these comparison points. This can also be an important input for shaping product development.

Takeaway ➡️ Mine Reddit competitor mentions for acquisition hooks. Build landing pages that address user doubts and desires.

3) Experiment Running Reddit Ads

Trial Reddit Ads, making sure to write in an authentic ‘Redditor’ voice. Avoid corporate speak and use ‘unprofessional’ looking images like memes to look ‘native’.

The example meme ad above fits in with the Reddit’s unpolished aesthetic. Post during ‘high attention’ windows (weekdays 6-8am EST)

Takeaway ➡️ Run ‘native’-looking Reddit Ads, hyper-targeting subreddits for maximum ROI.

⭐️ 3 Quick Tips For Reddit Success

1) Always read and follow each subreddit's rules

2) Use a mix of link and text posts for variety

3) Engage in comments, not just original posts

Be transparent about your brand affiliation. Don’t just promote but focus on providing valuable commentary.

🛠 Useful Resources

• Generate text to speech in 32 languages using thousands of unique voices. Try Elevenlabs for free.

• Save snippets of useful code & explore lists from other developers with Snippp.