💰3 Free Ways To Get Leads Using Google’s tools

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Today, we break down three ways you can begin getting high-intent leads without spending a cent on ads.

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 3 Ways To Get Free Leads Using Google's Tools

1) Build Leads With Help From Google Search Console

Ahrefs (SEO tool) uses Google Search Console (GSC) to find long-tail queries they already rank for. Then, they build dedicated lead magnets around these queries. For example, Ahrefs created a free tool for ‘backlink checker free’. This boosted their dedicated page to rank #1 (as seen below) with millions of free visits and leads.

Takeaway ➡️ Check Google Search Console (GSC) for keywords you rank for. Build a landing page, tool, or lead magnet tailored to that search intent.

2) Get Found For Free With Google Business Profiles

Blume (US-based DTC skincare brand) leverages their Google Business Profile despite being an online-first business. Blume lists their HQ and pop-up stores, collecting real reviews so that they show up in 'near me’ searches. Blume also optimizes product listings which helps boost click-through rates and sales.

Takeaway ➡️ Claim your Google Business Profile even if you’re online-first. Add photos, hours, reviews, and products. Ensure consistency in names and branding.

3) Rank on Google using YouTube

Loom (video messaging tool) publishes search-optimized how-to YouTube videos such as ‘how to record your screen’. Focusing on video SEO, their videos appear in both YouTube and Google video carousels. This sends traffic straight to Loom’s signup flow.

Takeaway ➡️ Use YouTube as a Google traffic engine. Focus on search-based video topics tied to your product.

⭐️ Get Started With Google’s Tools

1. Check Google Search Console

   Examine what you’re close to ranking for and what you actually rank for.

2. Claim and optimize your Google Business Profile

   Fill out every possible field, including business description, services, hours, photos, reviews, products and other attributes. Add high-quality photos and videos to improve click-throughs to your websites. Encourage and respond to Google reviews to boost visibility and reputation.

3. Post keyword-rich YouTube videos 

   Focus on ‘how to’ or ‘best tools for…’ topics related to your product’s core use cases.

🛠 Useful Resources

Need a business idea? Get business ideas with suggestions as to offerings, monetization paths and other execution tips. Try Idea Browser.

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