🛠️ Don’t lose 50% of leads (fix it now)

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

Today, let’s dive into 3 critical fixes that recover lost leads and boost conversions.

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 3 Ways To Resolve Friction In Conversion Funnels

1) Stop overwhelming users with form fields

Calendly (appointment scheduling software) discovered they were losing 40% of potential users at sign-up because they asked for company size, industry and use case upfront. They stripped it down to just email, name and password. This resulted in a 73% increase in trial signups. Now, they collect additional data progressively through the product experience when users are already committed.

Takeaway ➡️ Every signup form field is a conversion killer. Start with the minimum needed to provide value. Collect additional data once users have signed up.

2) Fix your mobile funnels

Stripe found that 60% of their traffic was mobile, but only 30% of conversions occurred on mobile devices. They realized that their pricing and documentation pages weren't mobile-optimized with small text, horizontal scrolling and form fields pushing mobile content off-screen. In response, Stripe optimized mobile layout and implemented sticky form fields.

Takeaway ➡️ Test your entire mobile funnel on actual phones and not just using developer tools. Immediately rectify mobile conversion rates that are less than 50% of desktop.

3) Resolve time delays between click and conversion

Kit (email marketing) noticed users clicking ads about ‘email automation’ had landed on a generic homepage focused on general email marketing. This messaging mismatch created doubt in users. By creating dedicated landing pages that exactly aligned ad copy, Kit managed to increase conversion rates by 67%.

Takeaway ➡️ Ensure that your landing pages are a natural continuation of whatever hooked in the user through matching messaging. A telltale conversion killer sign is a landing page bounce rate over 60%

⭐️ A Winning Funnel Audit Framework

Follow this step-by-step guide to identify and fix conversion leaks:

Step 1: Set up pixel tracking on each page (Google Analytics events, Facebook Pixel, Hotjar)

Step 2: Record over 50 user sessions and use website heat maps to identify friction points (e.g. use Hotjar, FullStory)

Step 3: Survey users who have abandoned mid-funnel

Step 4: A/B test the biggest issues first (including forms, mobile experience, messaging)

🛠 Useful Resources

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