Cold Email Has Changed - Here's How to Write Killer Cold Email Scripts in 2024

Hey there!

Welcome to another week of Bootstrapped Growth.

Today I’m going to share:

• 🚀 1 Growth Strategy

• 🛠 2 Useful Resources

• ⭐️ 3 Marketing Examples

Let’s jump in!

🚀 1 Growth Strategy

How to Write Killer Cold Email Scripts in 2024

Below are the exact steps you need to follow to craft your next cold email script.

1. Crafting the Subject Line

Strategy: Keep the subject line succinct and intriguing. A short subject line that resonates with something timely or of personal interest to the recipient increases the chances of the email being opened.

• Good Example: "March Traffic Results"

• Bad Example: "Exciting Opportunity to Explore Partnership Potential"

Rationale: Short, specific subject lines that mimic high-priority internal communication are more likely to be opened. This aligns with the new stringent email policies from Google.

2. Personalization

Strategy: Go beyond using the recipient’s name. Incorporate specific details relevant to the recipient's recent activities, interests, or business challenges. Utilize tools like Instantly to gather data and generate personalized content efficiently.

• Good Example: "Hi John, I came across your insightful discussion on the Rising Importance of First-Party Data on AdTech Unfiltered and thought of a unique angle you might find interesting."

• Bad Example: "Hi John, I noticed you work in marketing, and I think you’ll love our new product!"

Rationale: Personalization shows that the sender has done their homework. It makes the recipient feel valued and increases engagement.

3. Relevance and Legitimacy

Strategy: Establish the email's relevance and your legitimacy early in the message. This could be through referencing specific challenges in the recipient’s industry or notable achievements.

• Good Example: "Seeing Qi Research’s innovative approaches to data analytics, I believe you are perfectly poised to benefit from our latest data integration solutions."

• Bad Example: "As a leader in marketing solutions, we offer many services that can help your business."

Rationale: Immediate relevance hooks the recipient while confirming the sender's credibility and understanding of the recipient’s business environment.

4. Content Value and Problem-Solving

Strategy: Clearly articulate a problem you believe the recipient is facing and suggest that you have a solution. This positions the sender as a problem solver, not just a seller.

• Good Example: "Did your company get hit by the recent hailstorm? We’ve helped businesses in Kansas City recover quickly, and I’d love to show you how."

• Bad Example: "We offer great insurance for all kinds of weather-related incidents."

Rationale: Focusing on specific problems makes the content immediately relevant; it also implies the sender’s utility without making a hard sell.

5. Call to Action (CTA)

Strategy: Employ a low-friction CTA that makes it easy and non-committal for recipients to engage. Avoid asking for big commitments up front.

• Good Example: "Could we schedule a quick 10-minute call on Wednesday to discuss this further?"

• Bad Example: "Please sign up for a one-hour consultation at the link below to learn more."

Rationale: A simple, low-risk CTA reduces barriers to engagement, making it more likely for recipients to respond.

🛠 2 Useful Resources

• The Beginner’s Guide to SEO by AHrefs - Access Here

• Copywriting Masterclasses by Harry Dry (Genius) - Watch Here

⭐️ 3 Marketing Examples

Example #1 - Boston Car Dealership:

This is one of the best organic social media strategies I have ever seen. This twitter thread breaks it all down for you.

Example #2 - Kinsta:

Why this ad works:

• Visually demonstrates the impact of the product

• CTA that shows the value “speed up your site today”

Example #3 - Viral Marketing Passively:

Have your users share your product without overtly promoting it. For example, Readwise:

This could also be Beehiiv (the newsletter platform I use - they stick a “powered-by Beehiiv” sticker at the bottom of every email I send.

Product Hunt is another great example of this:

🗞️ Recommendations

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