🧰 3 Killer Tools For A Growth Tech Stack Powering Success

Hey there,

Welcome back to another edition of Bootstrapped Growth. 👋

The best growth teams build a lean, focused stack that helps them learn quicker and convert better. Let’s break down how adaptable companies use modular, clever tech stacks to drive results.

Table of Contents

• 🚀 Strategy

• ⭐️ Extra Tips

• 🛠️ Resources

Thanks for reading. Let’s jump in!

🚀 Top Tips For Tools To Drive Growth

1) International Growth Powered By Programmatic SEO

Use a combination of internal scripts, Ahrefs (keyword research tool) and Smartling (AI-powered translations) like Canva to generate tens of thousands of landing pages for ‘templates’ in over 100 markets.

Firstly, identify high-intent design keywords across multiple languages. Then, build localized landing pages for different international markets (e.g. ‘Resume Templates for Engineers’ in Brazil). Translate using your base English page template. Ensure you A/B test copy using AI workflows with human oversight.

Takeaway ➡️ Build a tech stack that helps you scale globally even with limited resources.

2) Control Your Sales Funnel With Owned Data

Glossier (make-up eCommerce) uses Klaviyo as its CRM and email/SMS platform with a tight integration with its Shopify backend. Deep segmentation of their user base into VIPs, new shoppers and those at churn risk, guides their communications strategy.

They use triggered flows based on product interest and time since last order. User-generated content (UGC) and social proof are also woven into email sequences. Friction-less insights are also collected through post-purchase surveys using tools like Fairing (attribution survey platform)

Takeaway ➡️ Your emails should match the purchase stage that a particular customer is at. Use trigger-based communications instead of general blasts.

3) Product-led Growth Powered By In-App Nudges

Miro (workspace SaaS) uses Pendo (product experience SaaS) to guide new users to its ‘aha’ moments fast. New users see personalized tooltips and templates based on use case (e.g. design sprint vs. product roadmap). Any user drop-off points trigger contextual help instead of generic email reminders. They also use feedback widgets to collect micro-insights directly in-product.

Takeaway ➡️ Use in-product nudges to replace long onboarding flows. Real-time wins beat delays in learning about the product.

⭐️ Sample Lean Growth Stacks For Those On A Budget

Early growth teams can use some variation of the recommended growth stack to scale affordably, below:

• Data: Segment or Rudderstack + GA4

• Activation: Appcues or Userflow (for product tours & nudges)

• Email/SMS: Klaviyo (eComm), Customer.io or ConvertKit (SaaS)

• CRM: Hubspot (early) or Salesforce (later)

• Automation: Zapier or Make

• Analytics: Mixpanel or Amplitude

• Surveys: Typeform (for pre-launch) and Fairing (for post-purchase)

🛠 Useful Resources

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