🔎 Over 2.6m Traffic With 2 Hacks To Leverage Other Brands

Rank for branded traffic with sneaky but above board SEO tactics

October 29, 2024

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Welcome back to another edition of Bootstrapped Growth. 👋

Today we dive into sneaky but legitimate ways to rank for branded traffic from partners and competitors.

Table of Contents

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🚀 2 Smart SEO Hacks To Rank For Other Brands’ Keywords

1) Leverage Your Partners’ Brands

Zapier’s (workflow automation software) dominates organic search in the automation space. Its SEO strategy cleverly leverages partners’ branded keywords and long tail keywords.

This results in over 500k pages indexed on Google and 2.6M+ monthly organic traffic!

It has developed pages dedicated to specific apps such as "Google Sheets integrations". This brings in a whopping 34K monthly organic traffic.

It follows a keyword pattern: "Create Integrations between {app1} and {app2} to [achieve result]". For example, the page "How to connect Google Calendar + Notion" brings in over 800 monthly organic traffic.

Takeaway ➡️ Use a mix of long-tail keyword targeting and partner branded keywords for scalable content generation.

2) Build Product/Competitor Comparison Pages

Podia (online course platform) has over 50 competitor comparison pages. These attract high-intent traffic from users comparing Podia to its competitors (e.g. Podia vs Kajabi). Podia’s content is well-structured with visually easy-to-understand comparison tables of features.

Podia also cleverly hijacks branded keywords for competitor comparisons that don’t even mention Podia (e.g. Kajabi vs. Teachable). Podia focuses on featuring high-quality content with only very subtle references to its own brand.

Takeaway ➡️ Carefully create unique competitor comparison content in the format ‘brand vs competitor’. Focus on helping users during their purchase process.

⭐️ Extra SEO Tips

1) Set Up Google Alerts For Competitor Monitoring

Stay informed for content ideas with Google Alerts for common industry keywords and competitor names.

2) Conduct Competitive Analysis

Use tools like Similarweb to conduct website and traffic analysis of your key competitors. Try Screaming Frog to run website crawls of competitors’ information architecture to understand their content strategy.

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